The Beti Bachao, Beti Padhao scheme was launched on 22 January 2015 by PM Narendra Modi. It is a campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls. It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi. BBBP scheme has no provision for individual cash incentive/cash transfer component by Government of India and thus is not a DBT (Direct Benefit Transfer) scheme.

• It aims to address the issue of declining Child Sex Ratio (CSR) through a mass campaign across the country targeted at changing societal mindsets & creating awareness about the criticality of the issue. The Scheme will have focused intervention & multi-sectoral action in 100 districts with low Child Sex Ratio.

• It aims to implement a sustained social mobilization and communication campaign to create equal value for the girl child and promote her education.

• It aims to place the issue of decline in child sex ratio/sex ratio at birth in public discourse, improvement of which would be an indicator for good governance. There is a strong emphasis on mindset change through training, sensitization, awareness raising and community mobilization on ground.


It is a joint initiative of Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development. The Sectoral interventions under the programme include the following:

i) Ministry of WCD: Promote registration of pregnancies in first trimester in Anganwadi Centres (AWCs); Undertake Training of stakeholders; Community Mobilization & Sensitization; Involvement of Gender Champions; Reward & recognition of institutions & frontline workers.

ii) Ministry of Health & Family Welfare: Monitor implementation of Pre-Conception and Pre-Natal Diagnostic Techniques (PCP&DT)Act, 1994; Increased institutional deliveries; Registration of births; Strengthening PNDT Cells; Setting up Monitoring Committees.

iii) Ministry of Human Resource Development: Universal enrollment of girls; Decreased drop-out rate; Girl Child friendly standards in schools; Strict implementation of Right to Education (RTE); Construction of Functional Toilets for girls.

The hashtag #SelfieWithDaughter was promoted on social media in June 2015.
Digital Guddi – Gudda Board is innovation of Jalgaon district, Maharashtra was adopted as a best practice under BBBP scheme by the Union Ministry of Women and Child Development.


The scheme was launched with an initial funding of ₹100 crore (US$14 million). The details of funds allocated and released (Amount in Crore) under the scheme during last three years and current year are as under:











In phase-1 (2014-2015 i.e January 2015), the scheme was started with 100 districts and got expanded to 61 additional districts in Phase-2 (2015-2016, February 2016.)

The latest Report as per Health Management Information System (HMIS) data of Ministry Of Health and Family Welfare (MoHFW) for 161 BBBP districts for time period April-March, 2015-2016 and 2016-2017 are:

Improving trend in Sex Ratio at Birth is visible in 104 BBBP districts out of 161 districts, with 1 district showing a stable trend.

119 districts have reported progress in first-trimester registration against the reported ANC (Antenatal Care Registration of Pregnancy) registrations.

Institutional deliveries against the total reported deliveries have improved in 146 districts in comparison to the previous year.